Over sixty dollars for a two-hundred-piece cardboard puzzle, ordered two full weeks ahead, never shipped. Four days for a first reply, a week more for the refund, and a complaint record that was public the whole time. A consumer autopsy of Fine Art America and Pixels.com.

Companies offloaded the work of doing business onto the customer, called it AI transformation, and the market rewarded the move. The metric that would catch it is the one nobody is tracking.